NeNe Chicken is awarded SILVER for Brand Digital Excellence!

21 Apr 2016

We are proud to announce that NeNe Chicken has been awarded SILVER at 2016’s Brand Digital Execellence award!

BDE Awards_Badges_Silver

Tech media and Universities top the inaugural Brand Digital Excellence Awards 2016
SINGAPORE, March 31, 2016 – Heardable, a Singapore-based digital brand analytics company,
today unveiled the Brand Digital Excellence Awards, Singapore 2016. Rewarding brands that are
executing the best online marketing strategies, the big winners include tech media platform and two
of Singapore’s top Universities.
Having measured digital marketing strength across key digital touchpoints: social networks,
mobile, sentiment, website content, content virality, analytics and SEO, Heardable’s inaugural
Brand Digital Excellence Awards Singapore 2016 awarded Digital Brand of the Year Grand Prix to, Singapore Management University and National University of Singapore.
Commenting on the Grand Prix winners, Jon Samsel, Founder of Heardable said, “All three had
excellently structured websites, with plenty of indexed pages due to a high number of content pages.
They all boast extremely high social activity and engagement, due to large student populations chatting
online in the case of the universities and, for e27, a large tech community.”
Brand Digital Excellence Awards were also presented in product categories: banking, insurance,
beauty, health & wellness, airline, automotive, QSR, jewellery, fashion retail, and hotels – plus to
the strongest government brand online. Continued Samsel, “We warmly congratulate all of today’s finalists and winners, many of whom
demonstrate that strong digital marketing can result from smart strategy rather than simply big budgets.”
Some interesting findings from the other awards include a win for Maybank which tied with DBS for #1
in banking. In the QSR sector Burger King and NeNe Chicken beat out McDonald’s for top spot, and the
Starwood chain achieved a clean sweep in the Hotels category. Government brands all scored very
well, in the 700s/1000 vs. commercial brands. They had very well structured websites, a surprisingly
high amount of social engagement, and great website actionability.
About the Methodology
The scoring system is based on Heardable’s AMPscore results, which are out of 1000. It scores
each brand using over 800 different data points, from key digital touchpoints across the digital
landscape. The 6 major categories measured for these awards are:
200pts: Sociable (social)
150pts: Actionable (Website U/X)
150pts: Shareable (Virality of content)
200pts: Searchable (SEO practices)
100pts: Measurable (Analytics)
200pts: Portable (Mobile)

About the Sponsors
Heardable: Heardable is a digital brand analytics company that instantly gathers, analyses and
scores any brand’s strength across the digital landscape. Marketers and advertisers can easily
monitor their brand’s presence and impact, and get insights to grow their brands in areas including:
Social, SEO, content virality, website U/X, analytics, mobile, sentiment, and ROI.
BAV Consulting: BAV Consulting is a global strategic consultancy with expertise in corporate,
brand and marketing strategies and customer insights.
For More Information
Contact: Adabel Yap, Marketing Assistant, Heardable, 6671-3030 or [email protected]